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Profession JRI–76 / Creative

Will AI replace advertising and promotions managers?

Advertising and promotions managers orchestrate campaigns from concept to placement, coordinating clients, creative teams, media buyers, and internal departments. Day-to-day work includes reviewing layouts, editing scripts, checking that promotional materials meet specifications, and building contacts with dealers or distributors.

The risk spectrum — where Advertising and Promotions Manager sits
Advertising and Promotions Manager vs the 82 other jobs
Risk rank76 / 83
Automation timeline5-10 years
Median salary$133,660
Projected growth-2.2% (2024–34)
01 / Job market

Official outlook: shrinking.

Within the 83 professions
Salary$133,660
$31k$171k
Growth-2.2% (2024–34)
-25.9%33.5%

The U.S. Bureau of Labor Statistics projects a -2.2% change in employment for this occupation between 2024 and 2034, from a current base of 21,470 people employed earning a median of $133,660 a year.

Source: BLS Employment Projections 2024–34 & OEWS May 2025.

AI adoption in postings →

02 / Real salaries

Advertising and Promotions Manager salaries by city

Median pay from real records (H-1B filings and tech job postings), across the cities with most observations.

New York$160,000Los Angeles$151,250Chicago$137,800

Range shows p25–p75; the dot is the median. Sources carry a documented bias — see the full salary page.

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03 / How to enter

How to become an advertising and promotions manager.

Typical preparation

Job Zone Four: Considerable Preparation Needed

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.

Job training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Getting in is one thing — the day-to-day runs on a specific set of tools and skills:

Skills employers ask for

From real job postings for this role — click to explore who asks for them.

Source: O*NET 30.0 database (CC BY 4.0).

05 / FAQ

What people ask.

01Will AI replace advertising and promotions managers?
Automation could arrive within 5-10 years; the risk level is medium. Projected change for the occupation is -2.2% (2024–34). Rule-based tasks like formatting reports may be automated, yet judging human reactions and motivating teams remain human responsibilities.
02How fast could AI affect Advertising and Promotions Managers?
The evidence places automation at 5-10 years out. Medium risk indicates partial change rather than sudden disappearance. Software can streamline budget preparation and data compilation, but sensing client concerns and negotiating priorities take longer to automate.
03What skills keep Advertising and Promotions Managers relevant?
Business intelligence and data analysis software carry high demand, as does CRM software. Complex problem solving is medium demand. Active listening, critical thinking, and social perceptiveness round out the high-demand list. This combination lets managers ground creative instincts in real-time data.
04What preparation is needed to become an Advertising and Promotions Manager?
Most advertising and promotions manager positions require a four-year bachelor's degree. The evidence also points to active listening and critical thinking as key skills for entering. Candidates often gain experience by coordinating activities across sales, graphic arts, media, finance, and research departments.
05Is Advertising and Promotions Manager a good career to start in 2026?
Median annual earnings stand at 133660, with 21470 people employed. Projected change of -2.2% (2024–34) suggests a shrinking field. The 5-10 year automation window means starting in 2026 demands building data and CRM fluency to stay relevant.
06Which tools do Advertising and Promotions Managers commonly use?
Common tools include Adobe After Effects, Facebook, Google Analytics, Salesforce software, Microsoft Access, and Adobe InDesign. These support layout review, media buying, and customer relationship management, matching the role's campaign coordination duties.